Understand the value, choose your first workflow and test it without guessing.

More conversations. Less manual follow-up.

Beam gives your business dedicated messaging lines, a shared team inbox and a customizable text assistant. Connect your CRM so your team can manage lead conversations without relying on employees’ personal phones. Use supported iMessage lines for the blue-message experience and configured SMS lines for other recipients.

How can Beam help us get more replies?

Beam gives you the tools to make follow-up more consistent and easier to answer: a recognizable business number, relevant assistant replies, a conversation history your team can see, and a clear next step. These are ways to improve your process, not a promise that the channel alone will double your response rate. Your audience, offer, timing and consent matter.

What does that look like for my business?

For example, a lead asks a roofing company about an estimate. The text assistant answers approved questions, asks what the customer needs and offers an available appointment from the connected calendar. A team member can take over when the request needs judgment. This is an illustrative workflow, not a customer case study or a guarantee.

We already use GoHighLevel. Why add Beam?

Keep GHL as your CRM. Beam adds dedicated messaging lines, a shared inbox and text-assistant controls to your communication setup. GHL messaging and calendar integrations require the correct location connection. Inbound call forwarding is a separate setup. Test the round trip before relying on it. Other CRMs can be integrated through the API and documented events; not every CRM has a native connection.

Can I make the assistant sound like us?

Yes. Configure your business answers, tone, qualification questions and booking behavior. Preview sample conversations before publishing. Technical teams can use MCP with Claude Code, Codex or Cursor to read configuration, save drafts, preview and publish approved changes. This is instruction customization, not model fine-tuning. The MCP currently manages the default assistant.

Can my team stay in control?

Yes. Use individual team logins, shared conversations and human takeover. Pause the built-in assistant before allowing a separate external agent to manage a conversation. Agencies use workspace-specific connections for each client, not a shared all-client token.

What about Android, read receipts and calls?

Configured SMS lines reach SMS recipients, including Android. Supported iMessage conversations can show available read signals and client reactions. Read receipts depend on channel and recipient settings. Configure inbound calls to a phone destination or supported AI receptionist endpoint. Do not describe FaceTime Audio as a verified Beam feature.

Can it book appointments?

Yes, using the calendar configured in Beam and available slots. MCP booking requires booking permission. Cancellation, rescheduling and automatic confirmation campaigns are not included in the MCP release. If other tools contact the same leads, coordinate their workflows after booking so they do not keep chasing an already-booked lead. No particular tag or suppression rule is automatically guaranteed.

How do I test whether it works for us?

Start with one workflow, such as responding to inbound estimate requests. Preview the assistant, then test a message and reply on a contact you own. Confirm the reply reaches the phone and appears in the right CRM record. For a controlled pilot, compare similar consented lead groups over the same period: unique leads who reply, qualified conversations and confirmed appointments. Do not count an API-accepted message as delivered.

How do we start, and what does it cost?

Open Beam to explore the preview and current plans in Billing. Live sending requires the applicable active plan and an assigned line; the assistant also needs an AI connection and valid business answers. Do not quote an unverified price or promise immediate activation. Begin with the quickstart, then connect your AI tool if you want developer control.

What should we not assume?

No guaranteed reply-rate multiplier, unlimited blasting or blanket registration exemption. Sending capacity, consent, opt-outs and channel requirements still apply. Documentation help does not connect your account. OAuth-only hosted AI connectors are not supported by this MCP release; use a documented compatible connection.