Compliance
Prohibited content
Current documentation
Categories that get filtered or banned no matter how well the message is written.
Blocked categories
Messaging networks filter some subjects aggressively, and no amount of good copy gets around it. Do not run campaigns in these areas on Beam:
- High-risk financial offers: payday loans, debt relief and debt collection, cryptocurrency promotions, get-rich-quick schemes
- Multi-level marketing recruitment
- Gambling and sweepstakes
- Cannabis, CBD, vaping, and tobacco
- Adult content
- Firearms sales
- Selling or brokering leads to third parties. The business that earned the opt-in is the business that gets to message.
Filtered language
Even in clean categories, classic promo words trip filters. The pattern to avoid is pressure plus prize:
| Filter bait | Human version |
|---|---|
| "FREE! Act now! Limited time!" | "Want me to hold a spot for you this week?" |
| "You WON a $500 bonus" | Do not. There is no human version of this. |
| "CLICK HERE for 50% off" | Ask a question first. Share the offer after they reply. |
Links
- No link shorteners. They are blocked almost everywhere.
- Full HTTPS links to your own domain only.
- Best of all: no link in the first message. Send it after they reply.
Unsure about your campaign?Ask us in your support channel before sending. Two minutes of checking beats a burned number.