# Prohibited content

> Categories that get filtered or banned no matter how well the message is written.

## Blocked categories

Messaging networks filter some subjects aggressively, and no amount of good copy gets around it. Do not run campaigns in these areas on Beam:

  - High-risk financial offers: payday loans, debt relief and debt collection, cryptocurrency promotions, get-rich-quick schemes
  - Multi-level marketing recruitment
  - Gambling and sweepstakes
  - Cannabis, CBD, vaping, and tobacco
  - Adult content
  - Firearms sales
  - Selling or brokering leads to third parties. The business that earned the opt-in is the business that gets to message.

## Filtered language

Even in clean categories, classic promo words trip filters. The pattern to avoid is pressure plus prize:

  
| Filter bait | Human version | 
  
| "FREE! Act now! Limited time!" | "Want me to hold a spot for you this week?" | 
  
| "You WON a $500 bonus" | Do not. There is no human version of this. | 
  
| "CLICK HERE for 50% off" | Ask a question first. Share the offer after they reply. | 

## Links

  - No link shorteners. They are blocked almost everywhere.
  - Full HTTPS links to your own domain only.
  - Best of all: no link in the first message. Send it after they reply.

Unsure about your campaign?Ask us in your support channel before sending. Two minutes of checking beats a burned number.